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Is Your Shop Built to Capture Aftermarket Builds?

Take this quick 2-minute assessment to understand if your shop may be leaving money on the table.

Most shops are already getting the calls about lifts, lowering kits, coilovers, track performance parts, wheels, and upgrades… but don’t have the systems in place to turn those conversations into high-margin builds... YET 

This will show you exactly where you stand—and what’s holding you back.

Click the button below to start.

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Question 1 of 9

How often are your customers asking about upgrades like lift kits, lowering kits, coilovers, wheels, tires, or performance builds?

A

Daily

B

Weekly

C

Occasionally

D

Rarely/Never

Question 2 of 9

How would you describe your shop's main customer base?

A

General Automotive (we serve all makes and models)

B

Pickup Trucks - General (Can include both light and medium duty)

C

Diesel Specialist

D

Suspension, frame, and alignment specialty

E

Asian Import Specialty

Question 3 of 9

When those customers ask about upgrades, how do you respond?

A

Refer them to a shop we know that does that sort of thing

B

Politely Decline

C

Try to talk the customer out of performance modifications

D

Attempt to quote the work for the customer and complete the job if they decide to go through with it

Question 4 of 9

Do you currently have a clear system for quoting, selling, and managing aftermarket or custom build jobs?

A

Yes! Fully dialed.

B

Somewhat, but inconsistent

C

No real system in place

D

We currently avoid these jobs

Question 5 of 9

How often do fitment issues, ordering mistakes, or unclear builds create headaches or lost time in your shop?

A

Rarely

B

Occasionally

C

Frequently

D

Every single time/We avoid these jobs for this reason

Question 6 of 9

When you get a customer's vehicle for upgrades, how quickly are you getting that vehicle/project completed?

A

N/A we don't do this work

B

1-5 business days depending on complexity

C

These are ongoing frame-off projects that can take upwards of 6 months

Question 7 of 9

What describes your current marketing mix?

A

Mostly traditional. Mailers, coupons, local radio/TV, neighborhood packs

B

Social media is our life blood! We have some one hired full time/part time that posts daily, and runs our paid ads!

C

We’re trying things. We run Google or Facebook ads but aren’t sure what’s working

D

We keep it alive. We post here and there so people know we’re still open

E

Not much at all. Mostly word of mouth and repeat customers

Question 8 of 9

What best describes your current shop model?

A

Mostly repair / maintenance work

B

Mix of repair and some upgrades based on specific customer needs

C

Actively selling builds and custom work

D

Focused heavily on aftermarket / performance

Question 9 of 9

Where are you at right now when it comes to the aftermarket side of your business?

A

Avoiding it altogether. We don’t really pursue aftermarket work

B

Interested, but hesitant. We get asked all the time, but aren’t sure how it fits into our current offerings

C

We take on jobs, but often have customers bring parts or end up buying at retail

D

Seeing the opportunity. We want to do more, but know our systems need work before we scale

E

Actively building it out. We’re making aftermarket part of the business, but want to tighten things up and do it right

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